La Soleggiata
Digital
Branding
Strategy
Multimedia
La Soleggiata, initially conceived as a pop-up bar, grew rapidly, evolving into a dynamic project with aspirations to extend its influence to more cities and prestigious events such as the Locarno International Film Festival. Although the basic concept of La Soleggiata's visual identity was interesting and partially functional, it did not fully embody the essence of the project and did not communicate directly with its audience. Therefore, we decided to start from something that already existed, without distorting the concept but making it fresher and more contemporary. Through this project, La Soleggiata offered us the opportunity to showcase our expertise in brand revitalization, paving the way for a new phase of growth and impact.
Identity
In revitalizing La Soleggiata's brand, we embarked on a strategic journey that encapsulated our comprehensive branding services. Keeping the macro color palette of yellow and pink intact, we opted to infuse it with youthful and vibrant tones, injecting a sense of freshness and modernity into the visual identity. The logo underwent a minimalist and contemporary transformation while retaining the iconic palm motif, aligning it seamlessly with the brand's evolved image. Typography was revamped to exude a more vibrant and pop aesthetic, reflecting the dynamic essence of La Soleggiata. Recognizing the effectiveness of the existing tone of voice in accurately portraying the brand's identity, we maintained its authenticity and resonance throughout the refresh process. Through our meticulous decisions in positioning, logo design, visual identity, and tone of voice, we successfully revitalized La Soleggiata's brand, ensuring it remains aligned with its vision and resonates with its target audience.
Digital
The new website stands as a testament to La Soleggiata's core values, meticulously reflecting the essence of the brand. Aligned with the refreshed aesthetic, we ensured coherence throughout, infusing each page with the vibrant energy synonymous with La Soleggiata. A pivotal addition was the inclusion of dedicated event pages, offering visitors insight into the diverse array of gatherings hosted by the project throughout the year. Our primary objective was to establish a robust online presence that authentically captured La Soleggiata's vision and ethos. As with every project, meticulous attention was devoted to SEO, ensuring maximum visibility and reach across digital platforms.
Multimedia
We did not deal directly with the production of photos and videos, but provided our expertise by providing consulting services. Thanks to our advice, La Soleggiata was able to generate functional content for both online and offline communication.
Koal Sagl
Via dell'Indipendenza 19
CH-6826 Riva San Vitale
Via dell'Indipendenza 19
CH-6826 Riva San Vitale
