Pulsewear

Digital

Branding

Strategy

Multimedia

In our collaboration with Pulsewear, an online retailer of EMS equipment, our goal was to establish them as the leading e-commerce platform in their market. Focused on reliability and convenience, Pulsewear aimed to instill faith in their products, highlighting the comfort of home training. We provided comprehensive branding services, including naming, visual identity creation, and photography/videography. Additionally, we designed and developed their e-commerce platform, ensuring a seamless shopping experience. This integrated approach solidified Pulsewear's position as a trusted destination for quality EMS equipment.

Identity

We implemented a strategic approach to elevate their image and market position. Firstly, we meticulously crafted their positioning strategy, emphasizing professionalism and reliability to resonate with their target audience. For logo design, we curated a sleek and sophisticated emblem that embodies Pulsewear's commitment to quality and excellence. Moving on to visual identity, we opted for a minimalist aesthetic with a timeless color palette of black and white, symbolizing sophistication and simplicity.

Digital

Following the branding process, we seamlessly transitioned into designing and developing Pulsewear's e-commerce platform. Leveraging Webflow for website design and seamlessly integrating Shopify as the e-commerce technology, we ensured a unified platform for optimal user experience. This integration, albeit challenging, was essential to streamline the user journey. By combining the strengths of both industry-leading technologies, we delivered a platform that is not only swift and highly functional but also visually appealing, ensuring a seamless shopping experience for Pulsewear's customers.

Multimedia

In photography and videography, we meticulously curated every aspect of the production process to ensure that Pulsewear's products were showcased in a professional light. From selecting the perfect location to orchestrating the casting process, we paid close attention to detail to deliver a compelling message. By choosing the right setting and carefully selecting actors, we aimed to convey the brand's message effectively, capturing the essence of Pulsewear's products and lifestyle in each shot.

Koal Sagl
Via dell'Indipendenza 19
CH-6826 Riva San Vitale