MAAT Festival

Digital

Branding

Strategy

Multimedia

MAAT Festival is a dynamic fusion of electronic music and art set in a picturesque ruin castle. Seeking to be an inclusive event, MAAT aimed to visually convey its identity as both an electronic music and art festival. We curated their visual identity, designed their website, and produced captivating imagery and videos. Leveraging meta ads, we spearheaded their digital marketing campaign, ensuring widespread visibility and attendance. Our efforts successfully positioned MAAT Festival as an inclusive celebration, seamlessly blending electronic music and artistry within the castle's enchanting ambiance.

Identity

In our efforts to position MAAT Festival as an inclusive showcase of electronic music and art, we embarked on a strategic branding journey. Beginning with positioning, we crafted a narrative that emphasized inclusivity and diversity, ensuring that the festival welcomed attendees from all walks of life. For logo design, we conceptualized a symbol that seamlessly integrated elements of electronic music and art, serving as a visual representation of MAAT Festival's identity. In terms of visual identity, we opted for a bold and vibrant color palette, with violet and orange chosen to evoke a sense of creativity and dynamism. This creative visual identity was carefully curated to reflect the festival's commitment to celebrating artistic expression in all its forms.

Digital

In developing the website for MAAT Festival, our primary objective was to create an immersive and user-friendly experience that facilitated ticket purchases seamlessly. We ensured that the website was not only visually creative but also intuitive to navigate, allowing participants to easily access information and purchase tickets. By strategically mapping out the sitemap and customer journey, we directed users towards the ticket purchasing process, optimizing conversion rates. For the digital marketing campaign, we utilized meta ads to showcase the uniqueness of the festival's location and leverage its captivating setting. Through engaging videos and graphic design, we aimed to capture the essence of MAAT Festival and entice potential attendees. This approach allowed us to effectively convey the festival's atmosphere and allure, driving interest and engagement among the target audience.

Multimedia

Additionally, our photography and videography captured the essence of MAAT Festival, showcasing the electrifying atmosphere and diverse array of performances and exhibits. Our team meticulously followed all the steps of the event, both in pre-production and during the festival itself. This comprehensive approach allowed us to immerse ourselves in the festival's ambiance, gaining a deep understanding of the imagery and experiences it aimed to convey. By aligning our vision with the festival's objectives, we were able to consistently express its essence through our videos and images, ensuring that each piece of content resonated with its intended audience.

Koal Sagl
Via dell'Indipendenza 19
CH-6826 Riva San Vitale